A British company is offering men a creepy ad-targeting service that promises to convince your partner to hop into bed with http://edition.cnn.com/search/?text=naked cam you.
Here’s how it works: You fork over $30 in exchange for an “innocent-looking link” to share with your wife or girlfriend that attaches a cookie to her device when she clicks on it — and she’ll be bombarded with ads for articles designed to arouse her.
The firm, which calls itself The Spinner, says the targeted ads will “influence her on a subconscious level to initiate sex.”
As part of the “basic package,” the “target” – as they are shockingly referred to – will be “strategically bombarded” with 10 articles presented about 180 times over a three-month period.
The articles are pinched from women’s magazines like Cosmopolitan, according to the company’s VP of social and media, Elliot Shefler.
Topics include “Why women should initiate intimacy more often” and “3 reasons why you should take the lead and make advances on your husband.”
The Spinner claims that all this is legal but shrugs off any liability by placing the responsibility on customers.
But why anyone would come clean at the risk of ruining their wicked master plan to get it on beats us.
The company also backtracks by saying that the sites “the target” visits and that host the ads will have their own cookie notices.
Despite The Spinner’s claims to the contrary, privacy advocates have slammed the business as potentially illegal and unethical.
“These are sex-pest adverts. They’re unwanted and likely unlawful,” Jim Killock, executive director of Open Rights Group told The Sun.
“Partners won’t have agreed to this,” he added. “Frankly I wouldn’t want some mastermind computer deciding how to get me in the mood without my knowledge – would you?”
Web giants like Google and Facebook already make billions from their respective ad-targeting services that serve users advertisements based on the sites they visit.
But The Spinner takes things one step further by promising to psychologically manipulate your significant other.
“The psychology behind the ads is simple: exposure to the same message over and over again until it gets to the target’s subconscious,” Shefler told The Sun.
Worse still, it seems the company knows what it’s doing is problematic but simply doesn’t care.
“It’s unethical in many ways,” admitted Shefler, adding “But it’s the business model of all media. If you’re against it, you’re against all media.”
He picked out Nike as an example, explaining that if you visit the brand’s website it serves you a cookie, which then tailors the browsing experience to you every time you come back.
Shefler also said that he “honestly thinks that many [men] don’t refer their partner” to his firm’s “terms and conditions.”
The Spinner started life in January of this year. Shefler claims the company is owned by a larger, London-based “agency” that provides it with “big data” and “AI” tools.
But he wouldn’t say who this shadowy corporation is.
The VP also claimed that his firm used to provide ad-targeting services to politicians, but it stopped following Facebook’s Cambridge Analytica scandal in March.
Rachel Adamson, a solicitor specializing in fraud and regulatory crime at Slater + Gordon, claims The Spinner operates in a legal gray area.
“This could be seen, if coupled with other behavior, as part of a series of acts that could form the necessary elements for an offense of Harassment (stalking) and potentially [fall under] the relatively new offense of ‘coercive and controlling behavior’ (S76 Serious Crime Act 2015) — in my view though this wouldn’t be enough on its own,” she told The Sun.
But she added: “It may well be distasteful I don’t think there is any offense committed per se.”
For now, The Spinner is active and offers a range of packages, including a “help around the house!” service aimed at women who want to target their husband. And a “don’t do drugs” campaign for professional athletes.